Fitness Business e-Newsletter - Readership
e-Newsletter demographics and open rate statistics
Fitness Business e-Newsletter readership
Over 8,200 fitness business owners, managers, personal trainers and key industry decision makers receive the GymLink Australia monthly Fitness Business e-Newsletter.
The following is a breakdown of the number of subscribers per industry segment (as of February 2012):
- Gyms and Health Clubs (including 24 hour gyms and aquatic centres) - 2,319
- Womens Fitness Centres and Ladies Only Gyms - 714
- Personal Training Studios - 193
- Personal Trainers - 2399
- Yoga Studios - 961
- Pilates Studios - 453
- Martial Arts Schools and Studios - 1512
Fitness Business e-Newsletter open rates.
The industry average for email newsletter open rates is below the 20%
mark. The monthly Fitness Business e-Newsletter enjoys an above average
open rate of 43.6% per month - this is fitness marketing that works!.
Case Study:
The Challenge - BoxFit had a new product they wanted
to let all health clubs and personal trainers know about quickly and cost-effectively.
The Solution - Following a free consultation with a GymLink Australia
online marketing consultant, BoxFit concluded the Fitness Business e-Newsletter
provided a perfect solution to deliver their message and decided to go
ahead with a newsletter feature.
The Result - Within 24 hours of distribution, BoxFit received
42 enquiries for their product and better still, received several large
orders from some well known health club chains.
The Cost - $600 + GST
To advertise your fitness product, fitness service or fitness solution to your 'absolute' target market and listening audience in the Fitness Business e-Newsletter - click here
