Seasoned Professional Joins Precor’s Growing Team

by Virginia Johnstone, VJ Communications (PR Contact)

Industry veteran, Xenophon (Xen) Angelides has joined Precor’s Australian team to take up the role of sales executive for Queensland and the Northern Territory. Xen is a stalwart of the fitness industry boasting 30 years of experience in club operations, personal training, programming and membership, sales and consulting.

Andy Pickett, Precor’s Australian Business Director is pleased to welcome Xen to the Precor team.

“Xen’s commitment to the health and fitness industry has been demonstrated throughout his 31 year career. He is a passionate, highly experienced sales professional with much to offer Precor, and we are delighted he has joined our team,” said Andy.

Xen's journey into fitness began in 1981 when he took up body-building and martial arts. This paved the way for him to pursue a career in fitness, completing a degree in Sports Science. Starting his career managing fitness centres, Xen has consulted to global fitness equipment corporations, whilst also developing sales, marketing, communication and retention strategies that have helped plan and launch over three hundred health clubs throughout the Asia Pacific region. Xen's passion for competition and achievement in sport has also earned him an impressive track record in Australian national basketball and bodybuilding. 

He was also recognised as the founder and pioneer of personal training in Malaysia in the 1990’s, renowned for training high profile politicians, members of the royal family, businessmen and women. Xen has also honed his skills as an international speaker, educator and wellness expert, speaking at conventions such as FILEX and IHRSA.

Xen is excited about joining the Precor team.

“Precor is a strategic, passionate and innovative company that has a similar approach to mine in terms of exceeding the expectations of customers. It is this market-driven approach that has attracted me to Precor.

“I love that Precor’s philosophy is ‘fitness is foremost’, and I greatly admire their track record of creating new categories through product development, such as the invention of the elliptical trainer and the Adaptive Motion Trainer (AMT).”

“My intention is to draw on my skills and experience to contribute to the positive, results driven and dynamic culture that exists within the Precor team here in Australia,” said Xen.