Approaches To Personal Trainer Marketing

by Nitin Chhoda (Personal Trainer)

Many personal trainers rely solely on referrals and word-of-mouth publicity to drive their business to new heights. Unfortunately, there is too much competition for such passive tactics to work. Personal training marketing requires a number of techniques in order to be successful. With so many fitness professionals looking for new personal trainer marketing avenues, you need to be creative.

Your personal trainer marketing plan needs to be action-oriented and systematic. To start, you need a continuous pipeline of potential clients to take advantage of your personal trainer marketing approach. Your clients must already have a vested interest in you and your abilities. You want them to pursue you, as opposed to you chasing them. You want a personal trainer marketing tactic that is easy to work around.

To advertise yourself as a personal trainer marketing expert, you will need to establish your credentials. Make your clients aware of your field expertise by writing for fitness magazines, newspaper columns, newsletters and online articles. Build up a substantial portfolio of articles so that you can eventually publish them as a self-help book, yet another valuable source of personal trainer marketing. When you promote your book, it will lead to results for you as well.

Another effective personal trainer marketing strategy is to leverage your expertise and use it for public speaking. Contact clubs and other local bodies and offer to give a quick speech on a particular fitness related topic. While most clubs and associations will not pay you for speaking, you will gain valuable experience and build your credentials. Personal trainer marketing is about skills and personality, not just a race to the finish line. Your end results will justify the effort. By speaking at various locations and events, your audience will consider you an expert and will try to get your advice on their fitness problems. Soon, your personal trainer marketing attempts will see the rewards of success. Watch for opportunities that allow you to appear on television or radio shows as a fitness expert. This will help in building up your credentials as an expert and increase your personal trainer marketing abilities.

Consider sending mailers with a twist. Use a personal trainer marketing technique that is smart and effective. Focus on a specific area and send mailers to that area only, along with an offer for a free consultation. Use your marketing skills to generate an automatic response from interested parties. Be generous with before and after pictures, provide plenty of social proof and give the impression of scarcity. Many clients usually respond to limited time offers where they have to make a decision within a certain period of time. The idea is to coax individuals who have not made up their minds to make a conscious decision to work with you and become paid clients.

Such approaches can be easily overdone. Give the impression that you are in demand, but maintain approachability. You have a strike a balance between the two. If clients are not happy with your approach to marketing, your business may suffer.