Attract Clients During A Reccessionby Joanne Black (Leading Authority on Referral Selling)
1. Broaden Your Perspective What business are you in? Redefine and reinvent yourself. Determine how you can create a leap in demand for your products and services. Build new alliances and consider alternate distribution channels. Don't go solo. It's important to assemble a group of advisors and get their input and creative ideas. Include people who have differing points of view from you. Not easy, but critical. 2. Be Nimble and Innovative You'll never have all the facts. Make quick decisions. Be fearless and make tough choices. Create new uses for your products. Why not a new business model? 3. Dazzle Your Current Customers Your current customers need care and feeding. Don't ignore them at the expense of new business, because they are your best source for new business. 4. Prioritize Wisely The most important activity for any salesperson is to do what's "closest to cash" the first thing every single day-whether it's following up with a prospect, writing a proposal, or closing a deal. 5. Become an Expert Companies hire experts because they can't afford to make mistakes. Position your company as the expert with a specific product or in a specific market niche. Become an expert and people will be more likely to refer you. 6. Stay Connected If you want to get more referrals you have to network like crazy. Attend a minimum of one event a week. You never know who you will meet and what you will learn. Never let your network go down. Networking is an essential referral marketing activity. So go make connections and build your business. Talk to people and find out how you can help them. How is their business doing? Are they impacted by the lagging economy? How? Don't email, call. You make connections by talking to people and by spending the time to have a robust conversation. 7. Don't Cut Prices, Increase Value There's a lot of chatter about cutting prices in a lagging economy. Many small business owners think businesses are cutting back, so prospects don't have money for their projects. But, by cutting prices, you're cutting your profits even further. Instead, consider how to "get in and get started." Divide your offering into smaller chunks, get results, and create traction. Or, give more value. When you offer high-value products and services, people will refer you and you will get more sales, even in a recession economy. 8. Commit to Building Your Referral Business Referrals are always terrific, but they mean even more in a lagging economy. Don't let the lagging economy trickle down on you. Take charge and make your phone ring again! Let your prospects know how much you care about them. Tell and show just how much you appreciate their business. Inform them that you'd like to help people just like them. And, don't forget to thank your prospects and clients for their referral. Follow these tips and you will get more referrals. You will attract new business. You will get more clients. You will accelerate your sales. And, you will achieve higher results without increasing your cost of sales. In fact, there's a great chance that you will decrease your costs! America's leading authority on referral selling and founder of No More Cold Calling, Joanne Black helps salespeople, sales teams, and business owners get more referrals and attract more business fast without increasing costs. Now, discover how to turn prospects into clients more than 50 percent of the time even during a down economy with her Recession-Proof Your Business Emergency Kit at: http://www.nomorecoldcalling.com/products.html |
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Have your phones stopped ringing yet? The economy is lagging and dragging. We've felt the effects in the United States. Now we're seeing global implications. So, how do you tackle economic uncertainty? Cut advertising, travel, training, marketing, and discretionary expense line items? Cut purchasing? Ouch! The pipeline starts to dry up and the anxiety level goes through the roof.
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