Five Lead Conversion Tips

by Sourced by GymLink (Online Marketing)

Converting leads into sales can be a knotty problem. Some people are naturally skilful at sales, but more important is knowing your customer demographics, and using a sales system that can track key sales events.

Tip #1: Know Your Ideal Customer
If you can understand your customers' financial circumstances, you are halfway there. The other half is a simple psychological profile. Together, these demographic and psychographic models can give you significant insight into your customer's buying preferences.

Tip #2: Create A Sales System
If you are not using a systematic approach to sales, you are losing business. Once you have a sales tracking system in place, use it for every lead, and know where they are in your system.

Tip #3: Note The Sales Milestones
Certain events in the sales cycle are key indicators of progress. Knowing these and keeping tracking of leads in your system enable you to constantly improve your methods and to make more accurate sales forecasts.

Tip #4: Know Why Customers Buy
Your sales messaging should show the results that customers believe they will obtain by purchasing your products/services. Does your messaging outline the benefits of purchase? Naturally, your products/services should deliver those
benefits.

Tip #5: Know Why Prospects Do not Buy
Knowing where in the sales process your leads drop out will show you where your sales system needs improvement.

Sales are the backbone of a fitness business, yet all sales start from a lead. The GymLink Lead Maximiser Program are now used by over 800 health clubs and gyms across Australia to generate leads and increase membership sales to their business.

For informaition on the Lead Maximiser Programs -
click here