Discover How To Make Even More Money By Giving Things Away FREE!

by Mark Kostner (Fitness Marketing Expert)

How to Make even more money by giving your products and services away for free.

One of the most powerful strategies you can use is to give a sampling of your product or services for free.

Prospects are often afraid that the products or services they are considering purchasing may not be right for them, or that they simply won?t be happy with the products or services.

A great way to overcome this is to give away a sampling of your product or service for free.

It gets your prospect involved with your product or service gives them a chance to see how great your product or service really is.

As long as your product or service delivers real value and your able to communicate this to your prospects you?ll have them coming back for more.

Now I know some you are already saying ?but how can I make money if I?m giving things away for free.?
That?s where understanding the LVC formula becomes essential.

LVC stands for the Lifetime value of a customer, which is basically what a client is worth to you over their lifetime of doing business with you.

Let?s have a look at how much an average client is worth to you.
Let?s say that Sandra trains with you for 12 weeks at a time, just to ?shape up? a little and she does this 2 times per year.

For each pack of sessions she spends $480.
Let?s see what she is worth in 1 year
$480 x 2 x 1 = $960

Now with a little customer nurturing some good offers, she decides to keep coming back year after year for around 3 years. So now she spends
$480 x 2 x 3 = $2,880

That?s pretty good right? Sandra?s coming back for 3 years and spending a total of $2,880 with you.

How many times would you be prepared to give away say 2 free session valued at $90 dollars to make $2,880?

But it doesn?t stop there. Once you?ve setup the F.A.M.E. marketing system and you have a strong referral program running the figure?s get even better.

Let?s come back to Sandra, she?s really happy with your training, and with the help of your referral program she refers one similar client per year to you.

Over the three years that she trains with you she refers 3 new clients. Here are the figures.
? 1 client per year
? 3 years
? Spend $2,880

1 x 3 x $2,880 = $8,640

All of a sudden Sandra is worth $8,640 to your business.

I?ll leave it up to you to do these simple calculations and see what happens if Sandra refers 2,3 or 4 people per year to you.

How do you feel about giving away 2 training session valued at $90 for $8,640 worth of business over the next 3 years?

Now It?s important that you use your own figures when calculating the LVC, the figures I used are only an example, but the concept remains the same.

Once you know how much the average client is worth to you can begin to calculate how much you can afford to give away for FREE!

For a Simple, easy to use calculator visit www.SellingFitnessMadeSimple.com



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