Our Future
The future is exciting for GymLink Australia
Relative to the size of the country, the Australian
Fitness Industry is small but extremely competitive. GymLink Australia
see itself amongst a new breed of leading industry organsations that push
the envelope when it comes to early innovation and implementation of new
and exciting solutions for SME businesses.
Without question, online lead generation continues to gain in strength and relevancey
as a dominant marketing medium. The effectiveness and overall success
of traditional advertising mediums, such as newspapers, Yellow Pages and
direct mail are "past their sell by date" and allow considered every now and again, they continue to be questioned by many business owners for
dollar return, particularly in the current economic climate of higher interest
rates and lack of consumer confidence.
The Internet on the other hand, is a total educational resource that continues
to grow at an exponential rate with consumers choosing to research products
and services online, usually via the search engines. In turn, companies
are raising the bar in what they are prepared to spend for consumer branding
and positioning. One of the reasons for this shift in trend is the ability
of the Internet to interact with its audience. For businesses, that means
a better understanding of their target market through data collection,
which provides better prospect qualification and a greater chance of successfully
selling a product or service.
With more marketing power provided by Australia's Largest Fitness Marketing
Network, GymLink Australia aims to double it's clients and triple it's website traffic in 2011-2012.
The future is exciting for GymLink Australia.